An article I read recently got me thinking about doing the unexpected, breaking with tradition, and data center outsourcing.
My favorite reading material during my train commute to work in San Francisco is the “Most Emailed” list of articles from The New York Times.
Recently, the Times ran an article about a dancing guard at Buckingham Palace. This guy, rather than do the traditional marching back and forth, engaged in a bit of subversive behavior. He stopped to pick up something off the ground, pirouetted a few times, then extended a leg and held it there for a full four seconds. For hundreds of years, the Queen’s (or King’s) Guard has been the model of decorum and tradition. This guy, on the other hand, brought a bit of absurdity to the job. And – I’m going to date myself here – his antics reminded me of Monty Python’s Ministry of Silly Walks:
So, what does a dancing guard at Buckingham Palace have to do with data center outsourcing? In both cases, sometimes it makes sense to break with tradition and do the unexpected. While I'm not advocating doing anything kooky in your data center that would lead to disciplinary action (or worse!), what I am saying is that sometimes it might make sense for you to think outside the box, just a little bit, and break with tradition when it comes to your data center strategy.
Here’s an example. Recently I was speaking with Emil Sayegh, president and CEO of Codero Hosting, a hosting company based in Austin, Texas, and a Digital Realty client (and member of the Digital Realty Global Alliance Partner Program). Codero had three of their own data centers, and then a little over a year ago, they made the decision to outsource their fourth data center to Digital Realty. I asked Emil, What led to Codero’s decision to outsource? They had three successful data centers, so why not continue in that vein with their “tried and true” approach, and build their fourth data center themselves rather than outsource?
Emil said there were three main reasons that led Codero to make the decision to outsource their fourth data center:
- Easy, Fast, Global Expansion. Codero knew they would need additional locations, both in the U.S. and abroad, and they knew they could get up and running more quickly with a provider that already had a robust presence in these locations.
- Reliability. Codero required a Tier III infrastructure to ensure that Codero’s customers did not experience any downtime. As a hosting provider, keeping their customers’ servers running is critical to Codero’s business model.
- Priority fuel deliveries. In the event of an emergency, Digital Realty is supported by both regional and national fuel providers, with first-response status on the same level as FEMA and the Department of Defense. In the event of a power outage, having a priority position for fuel deliveries is critical because diesel fuel is needed to keep the data center generators running. Digital Realty supports its clients' operations with one of the largest fuel supplier programs in the industry.
By breaking with their “tried and true” approach in their data center strategy, Codero made a smart decision for their customers and for their business.
Where might it make sense for you to break with tradition in your data center strategy?
Rebecca Bergman, Director of Corporate Communications (@Rebecca_DLR)